meirav devash

meirav devash

Writer. Editor. Content strategist.

I'm a writer, editor, consultant, culture analyst, and beauty & wellness expert, reporting on lifestyle & beauty trends from goth fitness to eyeball makeovers. Contact me at

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Whole foods mochi ice cream article

Try the Trend: Japanese Food Beyond Sushi

Matcha lattes have taken over mornings, and Eater has just named chawanmushi — savory egg custard made with fish stock called dashi — a “dining trend that will define 2017.” It’s clear we’re ready to take an even deeper look into Japanese cuisine.

Whole foods wellness tonics article

Try the Trend: Wellness Tonics

We’ve got all the details on these tasty beverages, plus their history, potential health benefits, and how to whip them up at home.